★★★★★ Trusted by field sales teams

Every field visit,
turned into revenue intelligence.

Integrated Business Reporting gives your field force one app to plan, sell and report — and gives leadership a live, GPS-verified view of productivity, coverage and revenue.

Live in days, not months Fully customised to your process
+0%
Field productivity uplift
−0%
Less manual reporting
0%
GPS-verified visits
87% CoverageToday's beat plan
₹2.4L collectedLive, today
142 reps activeRight now
Live Dashboard LIVE
24
PRODUCTIVE CALLS
18
ORDERS BOOKED
9.2h
FIELD TIME
Weekly performance▲ 32% vs last week
↑ 30%Field productivity uplift
↓ 90%Manual reporting effort
100%Visit & attendance accuracy
LiveVisibility, anytime
One platform, every workflow

Everything your field team needs — in one app

Integrated Business Reporting brings planning, execution, tracking and reporting together, so reps spend more time selling and managers get the full picture in real time.

Real-Time Dashboards

Live views of productivity, coverage and route adherence. Managers see who is where, what's been achieved and where to act — without waiting for end-of-day reports.

Smart Route & Beat Optimization

Auto-built, distance-optimized daily routes and beat plans that maximize outlet coverage, cut travel time and keep every rep on the most productive path.

Live Location Tracking

Real-time GPS tracking with accurate location and movement trails. Know exactly where every field rep is through the working day, on a single live map.

GPS Authentication Module

Geo-fenced check-ins validate that visits and attendance happen at the right place, at the right time. No proxy punches, no fake visits — just verified ground truth.

Attendance Management

GPS- and time-stamped attendance with leave, half-day and field-duty handling. Payroll-ready logs replace registers and manual reconciliation entirely.

Monthly Tour Planner

Plan and approve each rep's monthly journey cycle in advance, then track planned-vs-actual coverage. Discipline and accountability built into the calendar.

Customer Management

A complete outlet and distributor database — contacts, history, credit and category. Every relationship and interaction tracked in one organized place.

Order, Collection & Returns

Easy in-app order taking, payment collections, returns and distributor coordination. Orders flow straight to fulfilment — no double entry, no lost paperwork.

Inventory Management

Track stock at van, distributor and outlet level. Capture in-store stock, monitor SKU availability and prevent stock-outs that cost you sales.

Expense Management

Reps log travel, DA and field expenses with receipts on the go. Auto-calculated, GPS-distance-backed claims with digital approvals replace spreadsheets.

Performance Tracking

KPIs, targets vs achievement, scorecards and leaderboards by rep, team and territory. Spot top performers and coaching gaps at a glance.

QR-Based Manager Reporting

Managers scan a QR at the outlet to validate joint visits and pull instant, location-verified reports — fast, tamper-proof field audits in seconds.

Retail Execution & Tasks

On-site task updates for merchandising, store checks and market visits — with photos, notes, surveys and stock capture for true outlet-level execution.

Daily Manager Coaching

Structured daily coaching flows that turn field data into action — guided reviews, feedback and next-day plans that lift the whole team, every day.

Configurable Workflows

Highly configurable rules for pricing, products, retailers and reporting. Shape Integrated Business Reporting to match exactly how your business runs — no rigid templates.

Data Security & Compliance

Role-based access, encrypted data and audit-ready logs keep your sales intelligence protected and compliant — on every device, at every level.

…and many more

Custom modules built around your products, geographies and process. If your field operation does it, Integrated Business Reporting can report on it. Tell us your workflow.

The business case

What changes the day you switch on Integrated Business Reporting

Integrated Business Reporting isn't just another tracking app. It's a decision engine that converts thousands of daily field actions into clear, trustworthy intelligence — and that changes how your whole sales organization performs.

1

From blind to fully visible

Replace end-of-day phone calls and guesswork with a live picture of coverage, productivity and revenue. Leaders make decisions on facts, not feelings.

2

More selling, less paperwork

Reps stop filling registers and spreadsheets and spend that time in front of customers. Coverage and order frequency rise without adding headcount.

3

Accountability that's automatic

GPS-verified visits and attendance end disputes over "was I there?" Effort becomes measurable, and the right behaviours get rewarded.

4

Faster, smarter coaching

Managers walk into every review with data — who's slipping, who's winning and why. Daily coaching turns insight into next-day action.

5

Tighter cash & inventory

Real-time collections, returns and stock visibility shrink leakage, prevent stock-outs and protect margin across the distribution chain.

Typical impact after rollout

Outcomes customers see when Integrated Business Reporting replaces manual field reporting.

+30%Effective outlet coverage
−90%Time lost to manual reports
+25%Productive calls per day
100%Verified attendance

"The real return isn't the app — it's the decisions you can finally make with confidence, on the same day the action happens."

Built-in messaging

Engage customers on WhatsApp — right from the field

Integrated Business Reporting connects directly with WhatsApp Business, so your field force can communicate, share and sell on the channel customers already love — with every conversation captured against the customer record.

Custom vs. off-the-shelf

Why a tailored Integrated Business Reporting beats a ready-made tool

Generic reporting apps make you change how you work to fit their software. Integrated Business Reporting does the opposite — it's built around your products, process and people.

Customised Integrated Business Reporting by STARACME

Built around your business

  • Workflows, pricing, hierarchy & reports configured to your exact process
  • New modules and fields added as your business evolves
  • Connects to your existing ERP, DMS & payroll
  • You own the data and the reporting logic
  • Direct support from the team that built it
  • Predictable cost — no per-feature paywalls
  • Branded as your app for your field force
Off-the-shelf tool

You bend to fit it

  • Rigid templates — your process must adapt to the software
  • Feature requests sit in a global backlog, if built at all
  • Limited or costly integrations with your systems
  • Data and logic locked inside the vendor's platform
  • Generic, ticket-queue support
  • Per-user, per-feature pricing that scales against you
  • Someone else's brand in your reps' hands
Simple rollout

Live in four steps

We handle the heavy lifting so your team is up and running fast — with minimal disruption to the field.

1

Discover

We map your products, geographies, hierarchy and exact reporting needs.

2

Configure

Integrated Business Reporting is tailored to your workflows, then integrated with your existing systems.

3

Onboard

Reps and managers are trained on a clean, intuitive app built for the field.

4

Scale

Go live with full support, then expand modules as your business grows.

See Integrated Business Reporting working on your data.

Leave your details and a STARACME specialist will call you back to understand your field operation and show how Integrated Business Reporting fits — no obligation.

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TailoredWalkthrough for your process

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